“Design vs Creativity”
There is usually a battle to draw the fine line in between creativity and design, simply because with each different worldview comes a different perspective on what that really is. The human mind is a very complex place; “the human mind is so complex and things are so tangled up with each other that, to explain a blade of straw, one would have to take to pieces an entire universe. A definition is a sack of flour compressed into a thimble,” – to quote Remy De Gourmont.
Speaking philosophically, we all aim to survive, whether that is through life in general or through our works; survival is a human instinct. Because creation is unique to the creator (which leads to the generation of the creator’s legacy) people can interpret creation as survival. There is nothing wrong with striving to create, to leave behind your mark. If you’re leaving your mark in the workplace, then it means passion in the workplace. But never mistake creativity for design.
As per a direct quotation from the Merriam-Webster dictionary: Create “1 : to bring into existence ” Design is “1 : to create, fashion, execute, or construct according to plan” To create is when we attempt to solely express our character through our work, which is the exact opposite of what we need to do as industry professionals. We need to learn how to design. The idea of design states that there is a plan in place, or at least a set of overlying parameters that must be followed. Can we be creative in design? Most definitely! But we need to first establish design as the primary objective of our actions and let creativity help address the requirements of the design; to be purely creative is to be self-destructive. It will lead to deviation from standards as well as from the vision of those that empower us with the privilege to create. “Design is the conscious decision-making process by which information (an idea) is transformed into an outcome, be it tangible (product) or intangible (service).” – John Locke. In an application to the office furniture industry, another supporting idea that creativity is not design is that anyone can ‘create’ a visually breathtaking workspace. However it is design that dictates its feasibility, efficiency, total cost of ownership and return-on-investment.
Never let the battle of design and creativity get in between common-sense and the obvious. No matter how many pages and illustrations explain how efficient a new door system is, if I can’t walk through it without effort, all of that design and creativity fails right there.
1. Teknion Corporation
2. Design Does Matter Vol. 2 – Published By Teknion
8. Industry Experience and Client Interaction